We build one approved list of decision-makers and work it for six months by phone, LinkedIn and warm email, until they book a meeting, reply, or tell us no.
AI does the research and the first LinkedIn touch. People make the calls.
Singapore · since 2017 · run by Nicholas Eng
Connect with Nic on LinkedIn · nicholas@funnelcycle.co · +65 9179 6725
66 qualified leads
enterprise software, 6 months
52 partnership leads
web and AI consultancy, 90 days
33 meetings booked
SEO agency, 4 months
14 meetings booked
marketing agency, 6 weeks
The offer isn't the problem. The process is.
Most firms we speak to are great at the work and great in the room. New conversations still turn up whenever they feel like it, because nobody owns the system that produces them.
Where new business comes from today
- Referrals. Great clients, and no control over when they arrive.
- The founder's network. It works until it's been tapped.
- Spare-time business development. It stops the moment client work gets busy.
And when there is a sales team
- Closers with nobody filling the calendar. Leads depend on the website and events.
- Cold outreach is nobody's job, so it doesn't happen.
- "Interested, but not now" gets one follow-up, then goes quiet.
What we do, in one sentence
We build a fixed, client-approved list of 2,000 decision-makers, and follow up every one of them for six months by phone, LinkedIn and warm email, until they book, reply, or tell us no.
Fixed
One list, not endless throwaway pulls. You approve every name before anyone is contacted.
Nurture
Nobody is judged on one attempt. We come back by phone, message and email over weeks and months.
Model
The same system every week, reported lead by lead, so you always know what's moving.
Three channels, one list
The same approved names, worked in parallel. Your buyers pick the channel. For a venue client selling to marketers, about 70% of leads came through LinkedIn. For an industrial client selling to plant managers, about 95% came through calling.
Cold calling
- A dedicated caller, about 20 hours a week
- Up to 350 dials a week, mobile first
- Qualifying, not hard pitching
- Callbacks and retries, never one-and-done
LinkedIn outreach
- From your own profile, rebuilt before launch
- Ramped safely to 100 invites a week
- A first message and follow-ups to every new connection
- 50 Sales Navigator InMails a month
Warm email
- Sent only after a real conversation
- Built on your case studies and short videos
- Personal, never bulk blasts
- Keeps every warm reply moving
Where AI fits, and where it doesn't
AI makes the research faster and the LinkedIn messages more specific. It doesn't make phone calls or decide who's qualified. People do that.
AI does | Our team does |
Finds and enriches contacts that match your ideal customer | Agrees the ideal customer, the message and the qualifying questions with you |
Drafts a personalised LinkedIn message for each person | Phones prospects, asks your questions, books the meeting |
Runs the LinkedIn sequence from your profile | Follows up "not yet" for months, and logs every touch |
"Is it working?" is never a feeling
Every contact sits in one of four places, and the whole project is about moving people up. Your weekly report is this pyramid: who moved up, who's new, and who said no.
A performance marketing agency, after its first six weeks (1 July to 14 August 2026).
Stage | Contacts |
Booked meetings | 14 |
Warm leads | 20 |
Active nurtures | 64 |
Approved contacts | 1,145 |
Results from recent projects
Client | Result | Time |
Performance marketing agency specialising in Xiaohongshu (RED), Singapore | 14 meetings booked from a standing start | 6 weeks |
Google Maps SEO agency, across Singapore, Malaysia and the Philippines | 33 meetings booked, 41 sales opportunities handed over | 4 months |
Enterprise content-management software, sold through a regional distributor, Singapore and APAC | 66 qualified leads; 33 of 76 LinkedIn replies interested | 6 months |
Enterprise AI customer-engagement platform, Singapore and Malaysia | 58 qualified leads; 41 of 79 LinkedIn replies interested | 5 months |
Web development and AI consultancy, Singapore | 52 partnership leads, founder to founder | 90 days |
Global industrial filter manufacturer, five Southeast Asian markets | 56 qualified leads, about 95% by phone | 6 months |
Legal and medical translation firm, Singapore | 120+ qualified leads, calling only | 7 months |
Private museum repositioning as a corporate event venue, Singapore | 200+ qualified leads, venue and pass enquiries | 13 months |
Third-party write-up: Atomic BI's case study on our LinkedIn outreach
Strategy comes with every project
Before anyone dials, we agree with you who to target, what the outreach says, and what makes a lead qualified. Then every call asks your questions. A few real ones from live projects:
"Roughly how large is your diesel-engine fleet: under 10, 10 to 50, or 50+ units?" — A global industrial filter manufacturer
"Are you planning to refresh, migrate or review your file server or legacy ECM environment in the next 18 months?" — An enterprise content-management software company
"Is there current investment in paid ads or social media marketing?" — A Google Maps SEO agency
Who we've worked with
Marketing and digital agencies
WECOFA · GeoGrowth · iFoundries · Moving Bits · Oasis Web Asia · BDSA · Thoughtwise · Innovation Kitchen · iSmart Communications
Tech, B2B and professional services
- Rezonate (formerly KeyReply), AI customer engagement platform
- CS Lucas, treasury management software
- Atomic BI, AI-powered LinkedIn outreach platform
- Box, enterprise content management
- Netpoleon, IT and cybersecurity distributor
- Scribers, legal and medical translation
- Frontier e‑HR, HR and payroll software
- BeyondEdge, IT services
Other sectors
- MINT Museum of Toys, private museum and event venue
- Ngee Ann Polytechnic, continuing education (CET Academy)
- Donaldson, global industrial filtration manufacturer
- Prince's Landscape, office landscaping
What it costs
S$2,500 to S$5,000 / month
All-inclusive: list building and enrichment, outreach, follow-ups and weekly reporting. Most projects run for six months.
Where you land in that range depends on
- Channels: calling only, or calling plus LinkedIn and warm email
- How many calling hours a week
- How many markets and languages
- How large the target list is
A short call is the quickest way to work out where you'd land. We'll send a proposal after it.
Honest expectations: most projects hand over 10 to 15 leads a month. It varies with your market and target size, so we point to our track record, not a guarantee.
How a project runs
- 3 to 4 weeks of prep, not charged: messaging, call script, qualifying questions, list building.
- First month paid upfront, then invoiced monthly.
- You provide a senior LinkedIn profile with Sales Navigator, a company email account, a phone line, your ideal customer and your collateral.
What stays with you at the end
- The full lead file, with mobiles, emails, LinkedIn URLs and a status on every name
- A LinkedIn network of people you approved, on your own profile
- A pool of warm contacts who've already spoken to us about you
About Nicholas Eng
Nic started FunnelCycle in 2017. Before that he was Partner Manager at HubSpot in Singapore, where he brought more than 40 digital agencies into the partner programme.
He still runs every client project himself, with a team of callers and researchers behind him.
Questions buyers ask
What is AI lead generation, and how does FunnelCycle use it?
How much does B2B lead generation cost in Singapore?
How many leads will we get?
Do you send cold emails?
Whose LinkedIn profile is used?
How long before outreach starts?
Which countries do you cover?
What happens at the end of the project?
Let's build your pipeline
A 30-minute call about your ideal customer, which channels fit, and whether we're the right fit for each other.
Or reach Nic directly: WhatsApp +65 9179 6725 · email nicholas@funnelcycle.co