B2B LEAD GENERATION
Cold Email Strategies & Tips
Saving your Cold Email Campaign
If the bounce rate of your cold email campaign exceeds 2%, it could significantly harm your domain reputation. Once a domain is damaged, recovering it becomes extremely challenging.
Therefore, it's crucial to prevent reaching that point. If your bounce rate surpasses 2%, employ a straightforward 4-step approach to rescue the campaign:
- Temporarily Halt the Outreach: If your cold email campaign experiences a bounce rate exceeding 2%, it's vital to press the pause button on your outreach efforts. Continuing the campaign under these circumstances can harm your domain's standing, making it crucial to take a momentary break and assess the situation.
- Compile and Review Your Contact List: After suspending the campaign, take the opportunity to export your contact list. This step involves creating a comprehensive record of email addresses to facilitate a detailed examination. By doing so, you can pinpoint specific addresses causing the bounce rate issue, laying the groundwork for targeted corrective actions.
- Validate with a Fresh Verification Service: Enhance the accuracy of your email list by utilizing a reliable verification service. This involves subjecting each email address to scrutiny, confirming its legitimacy, existence, and activity status. Opting for a new verification provider introduces a fresh perspective, employing diverse methods to ensure the authenticity of your email contacts.
- Reintegrate and Exclude Strategically: Once the validation process is complete, reintegrate the refined contact list into your email marketing platform. During this phase, exercise caution by strategically excluding problematic email addresses. This may involve the permanent removal of invalid or undeliverable addresses, safeguarding your domain reputation from further compromise.
By adhering to these four steps diligently, not only can you salvage the current email campaign, but you also establish a proactive approach to preserve your domain's integrity.
Regularly monitoring and refining your email lists contribute to maintaining a positive sender reputation and optimizing the efficacy of your overall email marketing strategy.