For an event/attraction client with an average selling price of less than $20, we created a unique segment based on email subscribers and website visitors who were highly engaged in the past 30 days but had NEVER made a purchase before and send a campaign targeted to them.

We designed this campaign to go out to this segment in May to encourage these "window shoppers" to buy their tickets earlier for the upcoming May/June school holidays with a small discount. By targeting only this segment, we avoided offering discounts to our entire list and with a clear objective of getting these subscribers to become a customer for the first time. The campaign proved to be extremely successful with an open rate of 49.94% and click rate of 3.68%.

The strong engagement helped to drive over 250 ticket sales and $5500 revenue to BRAND new customers within a 7 day period. We pick a lull period to drive these additional sales and avoid discounting for existing customers.